Intro & Phased Scope of Work

A leading mid-market commercial real estate firm based out of Chicago, Essex has been a leader in building long term relationships and sales with their clients both on the buy and sell side. In 2020 a project was started with Essex to go through a phased approach for staying competitive on search engine lead generation both from on-page changes and off-page keyword strategies. Starting in our first phase, we analyzed:

1. Competitors in the Chicago area from an SEO perspective.
2. Performed on page audits to analyze page speed issues across file sizes and site map architecture.
3. Keyword research aligned around company goals.
4. Monthly readouts on SEO/digital health for the company's website as a whole.

Within the next phase we assisted with:

1. Content creation around keyword research to capture new ranking keywords.
2. Outreach for backlink capture via podcasts, Chicago news agencies, realty PR news sites and realty niche content sites.
3. Monthly readouts on SEO/digital health for the company's website as a whole.

The third phase (active) we are assisting with:

1. Mid funnel strategy ideation to convert more new inbound leads to agent investment newsletters.
2. Content creation around keyword research to capture new ranking keywords.
3. Outreach for backlink capture via podcasts, Chicago news agencies, realty PR news sites and realty niche content sites.
4. Monthly readouts on SEO/digital health for the company's website as a whole.

Outcomes

By taking a phased approach we've been able to drive multiple positive outcomes for Essex Realty Group.

1. Increased referring domains by 113%
2. Increased top 10 keyword rankings by 27.8%
3. Increased inbound email leads by 50%
4. Kept Essex competitive on an SEO front to other competitors running similar strategies.

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