Today we’d like to talk about a pretty hotly debated topic in the CMS and Web-Design Platform arena, WordPress vs WebFlow for SEO.

Let us preface this blog by saying this: both options (WordPress and WebFlow in 2020) have good built-in SEO functionality. Where things really change, however, is in the usage of plugins and addon’s vs naturally included functionality between both options. Let’s take a look at four common aspects of SEO and how they are built differently in each platform.

Google Analytics and Search Console

When it comes to adding Google Analytics and Search Console to your website, WebFlow makes it super easy. You need to only head over to your website settings, and add in your data so that you can link your site to your associated google properties. With WordPress, you need to get some plug-in’s set to your site so that integration is possible. While this may be easy for a more experienced SEO professional, this can be daunting for first timers or those who focus on design and want to get SEO knocked out in a quick and easy fashion.

SEO Optimization Functionality, Native to Webflow

Title Tags and Meta Descriptions

Changing title tags and meta descriptions is something that all websites need when it comes to building out new content. Within WebFlow, you can easily set any changes to these attributes within the Page settings of your designer. This makes it easy to stay in the workstream you are on and continue along your design process. For WordPress, you would need to lean on something like Yoast SEO to get those values changed. The recurring theme here is that while WordPress has the option with external plug-in’s, WebFlow keeps the process simple and builds it into the designer itself. If speed of deployment is something your or your digital agency is looking for, Webflow is better than WordPress for SEO in 2020.

Individual Meta Description Tools Within the Webflow Page Editor

Creating a Sitemap

While many involved in the SEO space know the importance of sitemap’s for any website, WebFlow makes this easy by making it point and click for exporting maps. Within WordPress, this is doable via Yoast, but again makes you reliant on multiple moving software packages for your site. Making this process easy to create, manipulate and change is important because sitemaps are what help search engines which pages on your site are the most important.

Permalink Structure Relevancy

For those that may be new to WordPress, creating blog posts with default permalink structure’s set up could be harmful to long term traffic. Within WordPress, permalink’s are by default set up so that the date of the article is included in the external URL (ex. https://www.randomsite.com/2018/10/22/the-best-website). This would mean that content created in the past with older dates would be deprioritized from a search standpoint. WebFlow, by default, does not include this date structure, which helps older pages continually rank for the keywords they hit on.

Webflow's Blog Structure Widget

We hope that this quick blog post was helpful in getting a better understanding of WordPress vs WebFlow for SEO in 2020. If you would like to learn more about SEO could help your business, feel free to drop us a line at our contact form – we’d be more than happy to chat.

Thanks for reading!

- The Wivisor Team

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